It’s never fun when a Kickstarter project you’re interested in fails, and it’s even less enjoyable when you see it cancelled when it looks like it won’t make its goals. It seems the latter was the reason for the death of the Rayman By Rémi Rayman OST orchestral project. When I reported about it a few weeks ago, the project was in full swing and hoping to meet it’s basic goal of creating a brand new jazz/symphonic arrangement album for the original Rayman game, composed by Rémi Gazel. Since then, however, it seems things did not pick up the steam the project directors were hoping for. On an update to the project, Gazel’s team states the project hadn’t even reached 45% funding of its €50,000 goal as the deadline drew near.
We already spent some time analyzing what went wrong. We changed our introduction video that was probably not good enough at the start, we unveiled a full support from Michel Ancel and did as many press relations and communications as we could. But it looks that there is nothing we can do anymore to revive this project. We missed our chance, the “momentum” as it is called has passed.
It’s often hard to see projects not makes their goals due to lack of exposure, or press campaigns that come well after the project launches. We received word of the Kickstarter well after it had already been launched, and with crowdfunding being as big a method of launching projects large or small, not getting a proper leg-up on promoting your campaign can have dire consequences.
Fortunately, the project team is not completely squashing hope for future endeavors.
All the team behind this project, starting of course with Remi, still deeply believe this is a very cool project. So, rather than leading it to its grave we decided to stop this campaign. Our goal now is to collect as many feedback as possible and to start working on a comeback. We believe there is chances to make Rayman by Remi possible by making things differently. We will take our time and make it happen.
The Kickstarter update currently includes a link for feedback on how to improve the project campaign, should they relaunch. We’ll keep an eye out to see if the project reasserts itself in the future, and hopefully some day Rayman will gets its musical makeover.